Keyword density is the amount of times the chosen keyword appears in a certain web page. bear in mind, keywords should not be overly applied, merely used just enough at crucial locations.
If you duplicate your keywords with every other word, then your web site will most likely be declined as an artificial site or spam internet site. Keyword density is always showed as a percent of the total word content on any given page.
If you have a 100 word web page excluding the HTML code used , and you use a certain keyword for 5 times within the same page. The keyword density on that page is acquired by dividing the total number of keywords, by the total number of words that appear on your page. For this example we take 5 divided by 100 = .05 or simply 5%
The acceptable standard for a keyword density should be between 3% and 5%, to receive search engines recognition and exceeding this number results in poor search engine placement.
This rule should apply to every page on your website. This rule should also apply to not just to one keyword but the set of keywords or related keywords.
Simple steps to check the density:
1.) Copy and paste the articles by an individual website into Word or an equivalent program.
2.) Select all the text and write down the total number of words.
3.) Now use your find feature and replace a certain keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
4.) When you complete the replace function, your word processor should tell you the number of replacements made.
5.) Use this number and the total word count to figure out your Keyword density. 
Tags: density, keyword, kw density
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